How To Make Apps andInfluence Customers

Writing code used to be the hardest part of shipping software. It isn't anymore. Learning to code is no longer enough, and learning to prompt isn't enough either. Both are table stakes now.

The hard part is building something people actually want, and then getting those people to find it, understand it, trust it, and pay for it. That is a different skill entirely. And it's one nobody teaches, and very few people have. In short: you need to learn how to influence customers.

That's what this course teaches. Most courses are written by engineers for engineers, and they stop where the code stops. This one keeps going: the taste, judgment, and positioning that decide whether what you build ever reaches anyone. You'll still learn to build fast with agentic AI. You'll also learn the other half that turns a working product into a profitable business.

I founded Standard Notes, a security-oriented product acquired by Proton in 2024. More recently, I launched an AI-centric YouTube channel which I grew from 0 to 150,000 subscribers in five months — as well as 72,000 X followers in the same amount of time.

This end-to-end course will teach you all the hard-earned lessons I've acquired over the years. It will save you from making years of mistakes and give you the concentrated wisdom that's proven to lead to results.

Since selling my company, I've advised countless people on how to start and grow their software business, and I always get the same feedback:

This is some seriously good advice.You need to write a book.

Of course no one reads anymore, which is why this course is 83 exclusive lessons, designed to be entertaining as well as informative.

I've never written a line of code. Is this for me?

This is exactly who the course is built for. We start from a blank slate, in plain English, and I explain every term the first time it comes up. You'll install Claude Code or Codex together with me, and by the end you'll have shipped a real product that people can pay for. Not knowing how to code is no longer the thing standing in your way.

I'm already a senior engineer. Won't a lot of this be obvious?

Not at all. The building material covers agentic AI workflows that are new to almost everyone, and the course goes well beyond code into branding, storytelling, customer acquisition, and the business decisions that come after launch.

Do I have to watch all 83 lessons to get value?

It's a bit of both. Most of the lessons are meant to be followed in order, and together they take you from having nothing but an idea all the way to a product people actually pay for. The rest cover things like payments, databases, each social platform, etc., and you'll want those on the day you actually run into the problem they solve.

What format is the course in?

A video course, but every video is carefully scripted and produced. Every lesson starts as a written guide I research, test against real projects, and rewrite until it clears a high bar. Rather than make you wait while I record, I publish each guide the day it's done. So you get the full course today and the videos as they're recorded. That's 83 lessons, over 66,000 words (a full-length book). So far, 5% of the lessons have a video.

Which AI tools do I need?

Just Claude Code or Codex, and the course covers both. You don't need to have used either before. You also get my own Skill files, the ones I use on real projects, so your agent starts out working the way it takes most people months to figure out.

What if I don't like it?

Then you get your money back. I'll refund any payment made in the last 30 days, no questions asked.

Is the content finished, or still being added to?

Both. All 83 lessons across 8 classes are yours today, and it keeps growing: when members hit a problem the course doesn't cover yet, I go and write that lesson. Every update is included on every plan, so the course you buy today is worth more a year from now.